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MARKETING HISPANICS
Targeting & understanding Hispanic consumers
  • 18.8 million Hispanics went online in 2007

  • Among Hispanic web users 41.8% shopped online
  • 20% 5 or more purchases online a year while 10.9% make more than a dozen

  • 23% more likely than the average online user to believe that advertised brands are better in quality than non-advertised brands

  • 11% more likely to watch video than the average online user

  • Why is it online bright spot? As you can see, they’re spending a lot of time online, and this becomes even  more important today when people are staying at home more often and using the internet to plan their budgets and find the most cost effective alternatives for their lifestyle.
     
  • Opportunity to gain market share and be more relevant
  • Luxury brands are starting to shift their catalogues to online
  • U.S. Hispanic consumers have changed the way they consume media. But have we changed the way we plan media campaigns for U.S. Hispanic consumers to reflect those changes?

With more than 20 years of experience in marketing and advertising,
Mr. Gonzalez is a progressive and intuitive marketing professional
always looking to develop remarkable tactics in order to persuade his target audience, he can achieve this thru the application of Neuro-Marketing based strategies.
He focuses his efforts in obtaining measurable results while delivering brand  recognition and the best return of investment for all his clients.

Juan Gonzalez holds a Masters Degree in marketing;

he also studied Psychology at San Buenaventura University in Colombia, advertising at the Instituto de Artes in Colombia, drama at the William Esper Studios in New York city, and  he holds a certification degree in online marketing from The New School University in New York City.

Mr. Gonzalez is extremely knowledgeable in Health services, Hispanic marketing, equestrian sports marketing, fashion, and luxury brand management.

 

CALL NOW (786) 277-9959
Get a FREE assesment of your marketing strategy to reach the Hispanic market by Juan G. Gonzalez
email:jghealthmarketing@gmail.com